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BrandEst. 1795

JOSE CUERVO

CRT registered

Jose Cuervo is a historic Mexican tequila brand produced by Becle, S.A.B. de C.V., whose origins trace to 1795 when José María Guadalupe de Cuervo received royal authorization from the Spanish Crown to commercially produce and sell tequila. Headquartered in Tequila, Jalisco, the company has played a central role in the development of the tequila industry for more than two centuries. Today, Jose Cuervo produces tequila at multiple certified distilleries in Jalisco using Blue Weber agave cultivated across several growing regions. Its portfolio includes both mixto and 100% Blue Weber agave tequilas, spanning Blanco, Reposado, Añejo, Cristalino, Reserva de la Familia, Tradicional, Maestro Dobel (through Becle), and other specialty expressions distributed worldwide. Jose Cuervo has been instrumental in expanding tequila's global reach and is widely recognized as the world's largest tequila producer by volume. The brand is distributed in more than 85 countries and maintains one of the broadest product portfolios in the industry, serving both high-volume commercial markets and premium collectors. In addition to tequila production, Becle operates extensive agave cultivation, bottling, maturation, logistics, and international distribution operations, making it one of the largest vertically integrated spirits companies in the world. Through continued investment in production capacity, sustainability initiatives, and premium tequila offerings, Jose Cuervo remains one of the defining brands in the modern tequila industry.

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Current registration
  • CRT statusNot registered
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  • Verificationunverified
Historical NOMs

No prior CRT snapshots recorded for this brand.

Sources

Every brand is referenced against the Consejo Regulador del Tequila (CRT) registry of certified brands and producers, and the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) public COLA registry of approved label filings. Editorial context (history, ownership philosophy, tasting notes) will appear here as it is added. Agave Atlas never fabricates or infers facts.